Shift in Consumer Preference a Key Catalyst: To adapt to the changes in the industry, companies are coming up with varied content for over-the-top (OTT) services in addition to linear TV. 4 Broadcast Radio and Television Industry Trends to Watch The industry is likely to be focused on sustenance at current levels, along with a renewed emphasis on flexibility, which would accelerate the move to a variable cost model and reduce fixed costs.
Notably, these industry players are increasing their spending on research and development, as well as sales and marketing, in order to stay afloat in an era of technological advancements, with increased demand for VR and Internet Radio. These companies majorly derive revenues from the sale of television and radio programs, advertising slots and subscriptions.
The Zacks Broadcast Radio and Television industry comprises companies offering entertainment, sports, news, non-fiction and musical content over television, radio and digital media platforms. As monetization and revenues, in terms of ad-spend, continue to be subdued, profit protection and cash management, with greater technology integration, have gained significance and are expected to aid these companies in driving the top line in the near term. Diversified content offerings, which are original, regional, short and suitable for small screens (smartphones and tablets) improved Internet speed and penetration, and technological advancement are benefiting industry participants. and fuboTV are benefiting from a huge spike in digital content consumption. However, industry participants like Warner Bros. The Zacks Broadcast Radio and Television industry has been suffering from increased cord-cutting despite a spurt in demand for streaming content. Chicago, IL – Ap– Today, Zacks Equity Research discusses Warner Bros.
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